Providing a seamless, personalized and contextualized experience across channels,

is #Digitaligence at work!

Customer Experience has taken prominence as a key competitive advantage for companies across industries.

Consumer preferences are changing rapidly, and to win in the Digital age, companies must act now. Both B2B and B2C companies need to take a closer look at their customer data, and glean insights to fundamentally rehash the way they engage across channels, delivering consistent, seamless and relevant experiences throughout the customer journey.

As a CX transformation partner to some of the world’s leading brands, ITC Infotech works with clients to help predict customer preferences with actionable insights.

CUSTOMER-BRAND DIGITAL INTERACTION CONTINUUM

Customer- Brand Digital Interaction Continuum

DELIVERING RESULTS

Consistently delivering great customer experiences that is contextualized & seamless across channels, while predicting customer behavior takes a concerted effort – our digital CX transformation services & solutions are doing exactly this, and is best reflected in the loyalty management, trade promotion management, marketing automation, social relationship management, and both B2B and B2C mobility solution areas.

Built on a strong foundation of domain depth and technology experience, ITC Infotech has enabled some of the largest corporations in the world to derive value from their CRM and customer experience initiatives. Our expertise spans across CPG, retail, airlines, travel, hospitality and BFSI industries straddling leading platforms such as Oracle, Salesforce, and Microsoft Dynamics.

RESOURCES

Case study

Effective Tracking of Sales Opportunities & Customer Needs...

The client was using an outdated version of CRM. There was no central visibility of existing business opportunities ...

Brochure

ITC Infotech’s Oracle CX Solutions on Cloud & Mobile Platforms

Personalizing experiences is key to building better business. Inability to quantify promotion effectiveness due to lack ...

Brochure

Customer Value Management (CVM)

In a constantly changing customer ecosystem and increased channels to sell, it becomes very critical for us to gather ...

Case study

Comprehensive Information Governance Strategy & BI Initiative...

The client had promoted multiple loyalty programs, business information deliveries, information technologies and ...

Case study

POS & Loyalty Backend Integration Enhances Customer Experience

Inability to fully deliver on a superior customer experience due to technology bottlenecks and less than adequate ...

Case study

Introduction of Coalition Loyalty Program Across Premium Brands...

Strong independent loyalty programs across different premium businesses of the parent company. However, initial studies ...

Case study

Enhancing End-User Experience Through Unique Business Process...

Building a high degree of client satisfaction and delight by offering quality value added services.

Infographic

Customer Value Management (CVM)

ITC Infotech’s Customer Value Management (CVM) framework is a closed loop process that enhances knowledge about ...

Brochure

Leveraging Data for Differentiation

Financial institutions are increasingly looking at enhancing customer experience by effectively managing data, from ...

Brochure

Customer Acquisition – Hunting in the Digital Marketplace

Today's digital customer researches financial services on demand - transforming the financial services purchase funnel, ...

Brochure

Customer Experience Management: From Strategy to Execution

In order to optimize customer experience, financial institutions must understand the needs and behaviors of customers. ...

Brochure

Core Banking Surround Services

Banks today are reinventing their business and operating models to address changing market dynamics. To win in the ...

Case study

Unified View of Customer Data Improves Profitability & New...

The client embarked on a CX 2020 Transformation program – a 5 year journey to improve client experience resulting in ...

Case study

Defining Single View of Customer (SVC) Strategy & Roadmap

The client was using multiple applications across LOBs (Line of Businesses) and entities to store and manage customer ...

Case study

Loyalty Strategy and Roadmap for a Large GCC Based Retail Conglomerate

While the existing loyalty program witnessed significant growth in its member base, the program was still not ...

Case study

Improving Guest Services with RFID-based Guest Recognition System for...

In the highly competitive segment of luxury hotels, offering personalized services to guests helps raise client ...

Whitepaper

The Role of a Loyalty Program in Creating Contextual Customer...

While most firms acknowledge the growing importance of contextualization, they often fall short in both strategizing ...

Whitepaper

Measurable Loyalty – An Imperative for Multi Concept Retail...

Despite significant investments in Loyalty programs, retailers across the board are unable to measure the effectiveness ...

Case study

Improving Marketing RoI through Analytics Driven Campaigns

The client had limited knowledge about their customers. Despite having a loyalty program in place, customer churn in ...

Case study

Robust CRM Solution Reduced TCO & Improved Performance Efficiency

The client, a Fortune 500 company, wanted to develop and implement a CRM solution based on Siebel to enable integrated ...

Case study

World’s Leading Brewery Uses Innovative Algorithms to Provide...

Given the glut of SKUs, sales persons were unsure of what SKUs to pitch to stores while stores were hesitant to order ...

Case study

Improve Coupon Effectiveness enabled by Flexible Simulation Tools to...

ITC Infotech’s user-friendly simulator tool designs coupon promotions for generating targeted sales lift while ...

Case study

Enabling an Integrated & Effective CRM-SFA System to Ensure...

The client was using multiple disparate applications to manage and monitor its sales force and customer relationship ...

Case study

Integrated Technology Platform for Improved UX & Better Customer...

The client needed to revamp the existing website to create an integrated platform capable of hosting responsive and ...

Case study

Responsive User Friendly Portals Enhances Customer Satisfaction

The portals of a newly licensed health insurance company were not customer friendly and lacked some basic features ...

Videos

ITC Infotech’s Loyalty and Campaign Management Services
ITC Infotech’s next-gen, integrated and comprehensive Ecommerece, Loyalty and Campaign Management Services powered by Oracle Commerce Cloud, Oracle Loyalty Cloud and Oracle Marketing Cloud, is...

Be future ready with DigitaligenceAtWork by MD & CEO...

Delivering competitive advantage through Customer Experience

Integrated CX Solutions for Sales, Marketing & Service

Contextualize Customer Experience across channels

Partners

#Digitaligence

Over 50%

Of consumers worldwide made a purchase based on an online recommendation

By 2020

CX will overtake price and product as the key differentiating factor

96%

Marketers agree personalization of the digital experience is critical to current and future success

Put #Digitaligence to work for you. Get in touch with us now!


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Contact Us | Sitemap | Corporate Identity Number: U65991WB1996PLC077341 | For any queries or grievances contact Mr. Jay Shah at contact.us@itcinfotech.com

Registered Office: Virginia House, 37 J. L. Nehru Road, Kolkata - 700071, India.

Phone: +91-80-2298 8331-37